Your Guide to Clean Beauty: Understanding Labels and Making Informed Choices

Clean beauty; it's all the rage these days. And for good reason. Clean beauty products are not only effective, but they're also a safer option for your health and the environment. With being all the rage, however, this does make navigating the world of clean beauty a little overwhelming. Let us help demystify clean beauty so you can make more informed choices when it comes to your skincare routine.

What is clean beauty?

Clean beauty is more than natural ingredients. It's a holistic approach to skincare, focusing on products that are free from synthetic chemicals and irritants. Clean beauty incorporates transparency, sustainability and ethical practices throughout the production process.

Understanding ingredient labels

Making informed choices starts with knowing how to read ingredient labels. Look for, and avoid, parabens, sulphates, phthalates and synthetic fragrances. Instead, look for natural and organic ingredients. Brands using natural, vegan, cruelty-free or organic ingredients will make this very clear for you on their packaging.

Be aware of greenwashing

Greenwashing is a term used for misleading marketing tactics. Brands will use greenwashing to create the illusion of being clean and natural. It's often the brand's colour palette (greens, browns) and use of buzzwords, without the clean merit behind it. Look for brands that back up their claims by offering transparency into their ingredients, certifications and sustainability practices.

Sustainable and ethical practices

Clean beauty is more than just the product itself. It's the brand's values and actions. Consider brands that adopt sustainable packaging materials, recycling programs and ethical sourcing. 

Clean beauty on a budget

Just because it's clean, doesn't mean it needs to be more expensive. Having said that, you always get what you pay for! So the quality and effectiveness of a product, is usually in line with the price. Explore brands that offer subscription discounts, rewards clubs and buy now, pay later options so that you can enjoy a high-quality product, without breaking the bank.

Clean beauty is not only great for your skin and overall wellbeing, but also the environment too. By making more informed choices, you can create the perfect clean beauty routine that not only reaches your skincare goals, but aligns with your values too. Remember, clean beauty is a journey. Each and every step towards clean beauty contributes to a more sustainable beauty industry!